Excitement in technology as a saleable product will soon peak and lead to a renewed focus on invisible technology and technologically designed non-technological solutions.
In recent years we have seen a '60s like enthusiasm for new technologies, including car navigation, mobile phones, and smart TVs. However, the increasing incremental nature of, for example, successive iPhone releases suggests innovative technology as a differentiator is approaching its end.
Furthermore, there is an increasing feeling of the intrusiveness of technology in day-to-day lives and realisation that built-in obsolescence is unsustainable at a global level.
The challenge for HCI is to deal with truly invisible technologies and help designers minimise the nonrenewable elements of these.